Personal Branding Competencies framework

This framework comprises all the skills and strategies essential for the development of a personal brand. The project΄s partners will conduct research to identify the most important skills and classify them in terms of importance in the labor market. Also, they will design tools and methods for identifying the key traits of learners (Openness to experience, Conscientiousness, Extraversion, Agreeableness, Neuroticism) and connect them with actions for directing them to the right path. These two activities will assist partners in developing training material based on learners' needs.

Personal Branding Genie

The “Personal Branding Genie” will be an online learning tool, providing personalized training pathways to those who wish to develop their personal brand. It will allow learners to choose the training plan they want to follow, based on their personal characteristics. The training material will be consisted of actions, and goals, that learners should attain in order to complete the learning process successfully. The “Genie” will be composed of three main skills that will have been previously defined by the research that partners conducted at the beginning of the project.